The nay-sayers might not like it, but short/brandable domain names are here to stay.
I was looking through TechCrunch today and saw a whole bunch of websites using short/brandable otherwise meaningless domain names.
Ooyala – a video technology company committed to providing publishers, advertisers, and content owners with syndication and monetization solutions for high quality video.
Akoha – Large numbers of people playing together online to bridge differences and allow a wide range of diverse people to engage in shared social goals like never before. Motto: Come play it forward.
Mixtt – Join with your friends. Post upcoming social plans. Connect with other groups. Go out and have a good time!
Yammer – Twitter for the corporate world. What’s happening at your company? Share status updates with your co-workers.
Zong – Zong enables you to bill and deliver content to 500+ million mobile subscribers across the US and Europe.
Joost – Free online TV – comedy, cartoons, sports, music and more.
The list goes on. Even though people would like to think 3 or 4 word, meaningful domain names should be the norm, short/brandable domain names are the way to go. Why? It’s a heck of a lot easier to get people to remember joost.com then something like populartvshowsonline.com. It’s as simple as that. The power of association will do the rest.
Do you own any short/brandable domain names?