People acquire expired domains for a variety of reasons, but it all comes down to one thing – Expired Domains Are Worth Money!
Many believe that an aged domain is looked at differently by a search engine than a brand new domain. If you start a website with an aged domain, more often then not your website won’t be placed in the search engine sandbox.
Instead, your website might get indexed by search engines almost instantly. In addition, your pages might have an easier time getting a Page Rank and will hence carry a stronger weight in any search engine rankings – this equates to better search engine results.
Secondly, many aged domain come with residue traffic. If a domain name was in use by a website in its lifetime, people will still be visiting it as a result of incoming links or type-in traffic. Regardless of the source traffic is traffic and you can certainly use some incoming traffic when you start up a website.
All domains have an expiration date. Some are renewed by their owners, others are placed into an expired domain auction by the registrar, while others expire. Think about it, if books.com expired, wouldn’t you like to own it?