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25 Years Of .AU

AusRegistry, auDA and the Australian ICT and business community celebrated 25 years of the .au ccTld on June 2, 2011 at a gala event held at Melbourne Museum in Melbourne.

Speaking at the event AusRegistry CEO Adrian Kinderis said:

“Registrations in the .au domain hit the 2 million mark in March 2011, putting it into the top 10 country codes worldwide. In fact, the .au domain has the highest penetration rate in the world for regulated namespaces with restricted eligibility when you take into account our population.”

It is exactly 3 years since the auDA relaxation of domain registration rules, changes which I am certain boosted that figure of 2 million registrations.

AuDA (.au Domain Administration) chief executive Chris Disspain said the online environment provided by .au is “strong and safe”.

“Just as Australia has a proud identity that it projects to the world, the .au space does the same for our online presence,” Disspain said. “.au is Australia’s home on the Internet. It’s a safe, reputable environment and Australians know it. That’s why more and more people and companies are gravitating towards .au names that allow us to shop, live, work and play online with confidence.”

AuDA and AusRegistry have certainly done great work in making sure .au domain names help Australian businesses identify as local and relevant to the Australian community. There are currently 2,094,149 registered .au domains.

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